Julie Perry, director of economic development and tourism for Orange County, will speak to the Lake of the Woods Democratic Club on January 8 about the importance of tourism to the local economy and plans to celebrate the 250 anniversary of the nation’s birth in 2026.
The meeting will take place in Classroom II of the LOW Community Center. The program will begin at 1:30 p.m.
Perry joined Orange County’s marketing team in early 2022 after extensive tourism marketing experience with the City of Fredericksburg’s Department of Economic Development and Tourism and the Virginia Tourism Corporation.
Her work related to the Edna Lewis Media Event and Menu Trail programs helped Orange County win state and national awards for excellence, concluding with the placement of a Virginia Department of Historic Resources Highway Marker in Lewis’s honor.
Perry has overseen steady growth in tourism awareness and engagement with the Orange Uncovered storytelling initiative, the Corks and Caps Craft Beverage Trail, and the Gordonsville Fried Chicken social marketing campaign with the platform Simply Southern.
She is a member of the Virginia Economic Developers Association and attended the Virginia Institute for Economic Development.
Under her leadership, Orange County saw the ribbon cutting for the MacMillian Publishing expansion, announced VA Brownfield Grant Awards for two property remediation efforts, received a Commonwealth Opportunity Fund Award from the Governor’s Office to incentivize the $41.2 million expansion of Aerojet Rocketdyne facilities, and put into motion Economic Development Authority (EDA) efforts to improve site-readiness in the Thomas E. Lee Industrial Park.
According to data released by the Virginia Tourism Corporation (VTC), visitor spending for Orange County exceeded $57.6 million in 2024, a 6 percent increase compared to 2023. During the same time frame, tourism-supported jobs in Orange totaled 520, while local tourism-related local taxes were $2.5 million.
“Tourism here isn’t just economic,” Perry said in an interview upon her appointment as director, “It’s a celebration of legacy and lifestyle, and we’re proud to see that reflected in growing visitor engagement.”
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